Who we are
and what we ain’t
To us, a Yokel is someone who loves the land and all the creatures that call it home.
A Yokel cherishes community, values hard work, and takes care of kin. They live for warm fires, old friends and Mamaw's biscuits.
A true Yokel knows that the best sermons are lived, not preached. Be it the way you talk, the place you’re from, or the color of your skin—anyone can be a Yokel as long as you ain’t about hate, and love ya some love.
What it means to be a Yokel
How it started and Where we’re going
The concept of Local Yokels began as the brainchild of three friends: the artist, the salesman and the visionary. United by their love of Appalachia and shared entrepreneurial spirt the trio set out to build a company in which they could be proud.
After 2 years of concepting, 6 months of preparation, and countless sleepless nights, Local Yokels Trading Co. was born. By specializing in timeless design, innovative products, and a commitment to local makers, Local Yokels looks to make their name, one satisfied customer at a time!
